Posts Tagged ‘Television advertisement’

Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding the Business

Thursday, September 25th, 2008

The National Association of Broadcasters (NAB) has sponsored one of the first books to explain the business of digital signage. Out-of-home digital displays offer a powerful extension of or a cost-effective alternative to television advertising. The greatest benefit is in the degree to which “Digital Signage: Software, Networks, Advertising, and Displays: A Primer for Understanding [...]